Adwords Campaign Setup Guide

by | Dec 19, 2019 | Adwords

  • Complete the adwords campaign and ad group tree (in pencil) campaigns can be separated by location, product, language or audience.
  • Collate potential keywords from the client website and then enter them into Google to increase the size of your list. Also use thesarus.com to find alternative keywords
  • Enter all your keyword ideas into the keyword planner to check for search volume, competition levels. One ad group at a time and remember to rename the ad groups on the right hand side of the keyword planner.
  • Try to keep your ad groups to approximately 5 keywords – sometimes this may be even less. Make sure that your ad groups are tight – all keywords must be relevant to each other and the name of the ad group.
  • Separate the keywords that you find into ad groups – download as csv and copy into the adwords campaign template
  • Write at least two ads per ad group and run them competitively against each other – make sure you set campaign settings to show ads evenly for at least 90 days.
  • Try to get the keyword into the headline and again in the body of the ad – include prices and promotions and USP’s with a strong call to action.
  • Make sure that you use appropriate landing pages, not the home page and experiment with display url’s.
  • Do negative keyword research – make sure you also check google and ‘searches related to’ at the bottom of the google search results
  • Setup Ad Extensions last and try to include as many different types of extensions as you can